ICCA Session 1

ICCA Knowledge Platform

Session 1: Business approach across cultures: how to communicate, cooperate and succeed in the MENA Region

Business development, partner cooperation and teamwork involve a diversity of cultures and take place across borders, how well we are ready and equipped for navigating smoothly and successfully, achieving our desired results?

The panelist will take you through a captivating journey, creating your awareness and insights on which factors you need to focus. The session will especially highlight important things to know about the culture, values and styles across the Middle East and Africa region.

Moderator: Senthil Gopinath, ICCA

Panelists:
Mubarak AlShamsi, Abu Dhabi Convention Bureau
Paul Wilson, Index Conference & Exhibitions
Taiseer AlMallah, Saudi Exhibition & Convention Bureau

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