ICCA Panel Discussion

ICCA Panel Discussion

Business approaches in today’s climate: How to succeed in the Middle East

Join this lively panel discussion and hear from innovative market influencers from around the world. This session is designed to change your thinking about what it will take for companies and destinations to be competitive in tomorrow’s fast-changing, complex and challenging business environment.

Learning outcomes:

1. How to approach, develop and conduct business in the MENA region

2. Hear how leading destinations are developing new ways of staying ahead of their competition, and understand the pressures that are driving long-term change

3. Understanding the importance of culture and values across the Middle East and Africa region

4. Gain insight into trends impacting the meeting industry and what it could mean to your meeting programme.

Chaired by: Senthil Gopinath, ICCA


Al Turner, Managing Director, Eight PR & Marketing

Mohammed Abu Elkhair, CEO, MCO

Ajay Bhojwani, Managing Director, MCI Middle East

Frank Murangwa, Director for Destination Marketing, Rwanda

Mubarak Alshamsi, Director, Abu Dhabi Convention Bureau

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