Panel: Business approaches in today's climate

  • ICCA Panel Discussion

    Business approaches in today’s climate: How to succeed in the Middle East

    Join this lively panel discussion and hear from innovative market influencers from around the world. This session is designed to change your thinking about what it will take for companies and destinations to be competitive in tomorrow’s fast-changing, complex and challenging business environment.

    Learning outcomes:

    1. How to approach, develop and conduct business in the MENA region

    2. Hear how leading destinations are developing new ways of staying ahead of their competition, and understand the pressures that are driving long-term change

    3. Understanding the importance of culture and values across the Middle East and Africa region

    4. Gain insight into trends impacting the meeting industry and what it could mean to your meeting programme.

    Chaired by: Senthil Gopinath, ICCA


    Al Turner, Managing Director, Eight PR & Marketing

    Mohammed Abu Elkhair, CEO, MCO

    Ajay Bhojwani, Managing Director, MCI Middle East

    Frank Murangwa, Director for Destination Marketing, Rwanda

    Mubarak Alshamsi, Director, Abu Dhabi Convention Bureau

  • Moderator: Senthil Gopinath, ICCA

    Title: Regional Director Middle East

    Company: International Congress and Convention Association (ICCA)


    Senthil has over 20 years’ experience in the meetings, association and leisure industry.

    He has been involved in winning many Congress bids for Dubai, UAE and the Region.

    Academically he holds a European Bachelor of Business Administration and a Master’s in Business Administration.

    Senthil has been working with the global association fraternity for more than a decade and has in-depth knowledge on global association segment development.

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