Knowledge Programme


  • KNOWLEDGE PROGRAMME 2019

    Education is an important part of IBTM Arabia and our 2019 Knowledge Programme provided valuable insights, inspiration and knowledge on the latest industry trends.

  • Keynote: Brand Activation at Major Events

    Speaker: Ali Turner, Managing Director, EIGHT PR & Marketing

    Time: 09:15 - 10:15

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    Business approach across cultures: how to communicate, cooperate and succeed in the MENA Region

    Moderator: Senthil Gopinath, ICCA

    Time: 10:45 - 11:25

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    What motivates international clients to organise their business events in the Middle East?

    Moderator: Senthil Gopinath, ICCA

    Time: 11:25 - 12:05

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