Why MENA?

  • WHY MENA?

    The Middle East’s meetings and events market is one of the most exciting and dynamic in the world and over recent years has enjoyed a rapid ascent to become a well-known player in the lucrative MICE market.

    And it’s not just the Middle East that is experiencing growth – North Africa is forecasted to be a major touristic destination in coming years with locations such as Egypt, Morocco and Tunisia setting their sights among the top 20 tourist destinations by 2020.

    Business reasons aside, if we’re looking at the reasons why the region has experienced a spike in visitor numbers, we can likely identify 3 key factors:

    1. Culture: With networking culture in this region being so prominent, natives tend not to separate business and personal relationships, and you’ll find higher quality leads and better business relationships among the people you call your ‘sadeeq’s'
    2. Cuisine: Unsurprisingly, food is a large part of the warm culture and is finally receiving the attention it deserves. From Lebanese Batata Harra to Moroccan Tagine, there are always flavours to be uncovered
    3. Wonders: Lastly, and perhaps most obviously, MENA is home to some of the most history-steeped and bucket list-worthy sights. If that’s not a good incentive to visit, we don’t know what is

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