Keynote 2019

Keynote: Brand Activation at Major Events

Speaker: Ali Turner, Managing Director, EIGHT PR & Marketing

When major events arrive at a destination it’s like catching a train. Get on board and there are myriad of different opportunities to activate brand both within the main event, and on the often more powerful outskirts of it. Miss the train, and these opportunities will pass you, your business and your clients by.

With experience from the London Olympics, Glasgow and Gold Coast Commonwealth Games, Rugby World Cup, and Women’s Cricket World Cup, as well as many more, Alistair will share his advice on how to make sure you catch the opportunity, and make the very most of it.
Featuring previous case studies on activations that have captured the imagination.

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