ICCA Panel session 1

  • ICCA Panel Discussion

    Business approach across cultures: how to communicate, cooperate and succeed in the MENA Region

    Business development, partner cooperation and teamwork involve a diversity of cultures and take place across borders, how well we are ready and equipped for navigating smoothly and successfully, achieving our desired results?

    The panelist will take you through a captivating journey, creating your awareness and insights on which factors you need to focus. The session will especially highlight important things to know about the culture, values and styles across the Middle East and Africa region.

    Time: 10:45 - 11:25

  • Moderator: Senthil Gopinath, ICCA

    Title: Regional Director Middle East

    Company: International Congress and Convention Association (ICCA)


    Senthil has over 20 years’ experience in the meetings, association and leisure industry.

    He has been involved in winning many Congress bids for Dubai, UAE and the Region.

    Academically he holds a European Bachelor of Business Administration and a Master’s in Business Administration.

    Senthil has been working with the global association fraternity for more than a decade and has in-depth knowledge on global association segment development.

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