Knowledge Programme


  • KNOWLEDGE PROGRAMME 2019

    Education is an important part of IBTM Arabia and our 2019 Knowledge Programme provided valuable insights, inspiration and knowledge on the latest industry trends.

  • Keynote: Brand Activation at Major Events

    Speaker: Ali Turner, Managing Director, EIGHT PR & Marketing

    When major events arrive at a destination it’s like catching a train. Get on board and there are myriad of different opportunities to activate brand both within the main event, and on the often more powerful outskirts of it. Miss the train, and these opportunities will pass you, your business and your clients by.

    With experience from the London Olympics, Glasgow and Gold Coast Commonwealth Games, Rugby World Cup, and Women’s Cricket World Cup, as well as many more, Alistair will share his advice on how to make sure you catch the opportunity, and make the very most of it.
    Featuring previous case studies on activations that have captured the imagination.

  • ICCA Knowledge Platform

    Session 1: Business approach across cultures: how to communicate, cooperate and succeed in the MENA Region

    Business development, partner cooperation and teamwork involve a diversity of cultures and take place across borders, how well we are ready and equipped for navigating smoothly and successfully, achieving our desired results?

    The panelist will take you through a captivating journey, creating your awareness and insights on which factors you need to focus. The session will especially highlight important things to know about the culture, values and styles across the Middle East and Africa region.

    Moderator: Senthil Gopinath, ICCA

    Panelists:
    Mubarak AlShamsi, Abu Dhabi Convention Bureau
    Paul Wilson, Index Conference & Exhibitions
    Taiseer AlMallah, Saudi Exhibition & Convention Bureau

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