Knowledge Programme


    Education is an important part of IBTM Arabia and our 2018 Knowledge Programme provided valuable insights, inspiration and knowledge on the latest industry trends.

  • KEYNOTE: A Very Human Future - Ensuring the Relevance of Live Events in a World of Constant Change

    Speaker: Rohit Talwar, Author, and the CEO of Fast Future

    We all know the world is changing, but it's happening so fast and in such unpredictable ways that at times it feels impossible to plan for the next three months, let alone the next two or three years. At the same time, the technologists are telling us that they have a cheaper viable digital alternative for everything we do in the live environment. As MICE professionals, deep in our core we know this is wrong, we know the human impact of a great live event far outstrips anything technology can currently do for us...

  • PANEL: Raising competitiveness to a new level - what does destination competitiveness mean to you?

    Moderator: Senthil Gopinath, ICCA (International Congress and Convention Association)

    Join this lively panel discussion and hear from the most innovative market leaders from around the world. This session is designed to change delegates thinking about what it will take for companies and destinations to be competitive in tomorrow’s fast-changing, complex and challenging business environment.

  • SPEAKER: Intelligence In Business Travel

    Presenter: Albert Dias Co-founder,

    There's an abundance of chatter on the Internet today about how disintermediation and the convergence of business and leisure travel could spell the end of TMCs in a decade or two. TMCs will need to bank on intelligence rather than the age-old mainstay of service; to remain relevant.

    The highlights of the session will focus on how:

    • Business travel in the Middle East is still very offline, but rapidly moving online
    • Disintermediation is growing, with or without blockchain
    • Early leisure-like business planning tools are already disrupting the ecosystem
    • Intelligence can enrich the business travel planning experience 

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